In the quick-transferring world of virtual style, few names have remained continuously influential and genuinely well-known. Aimee Song, widely recognized with the aid of her platform Song of Style, sticks out as a pioneer, entrepreneur, and style icon whose story is going a long way beyond the curated Instagram posts. Her journey from a student of indoor structure to an international fashion discern reveals an effective combination of authenticity, vision, and creativity. Here’s a comprehensive look at the real Aimee Song, her existence, career, and what makes her private style so charming.
Early Life and Personal Background
Aimee Song was born on December 10, 1986, in Los Angeles, California, making her presently 38 years old. Raised in a Korean-American circle of relatives, Aimee grew up surrounded by numerous cultural influences. Her upbringing instilled in her a robust work ethic and an early appreciation for design and visual storytelling.
She attended the Academy of Art University in San Francisco, where she pursued a diploma in Interior Architecture. It became throughout this time that her adventure into the digital international began—no longer as a fashion influencer, but as a scholar sharing her creative projects and layout pursuits. What started as a modest weblog might sooner or later remodel into one of the maximum recognizable names in style running a blog.
Aimee has a younger sister, Dani Song, who’s also lively in the creative and fashion area. They share a close bond and feature collaborated professionally in the past. Her lifestyle gained public interest in recent years, mainly with the appearance of her son Teo Felix, born in February 2022, along with her long-time associate and now fiancé, Jacopo Moschin, an Italian photographer.
Career Beginnings and Song of Style
The blog “Song of Style” changed into launched in 2008, at a time whilst fashion blogging turned into still in its early stages. What sets Aimee apart is her capability to mix smooth, architectural strains with formidable fashion selections, frequently drawing on her design background. Unlike others targeted entirely on garments, Aimee additionally showcased interiors, tours, and lifestyle recommendations, establishing her as a multidimensional writer.
Her aesthetic—delicate yet approachable—quickly attracted a loyal following. As her influence grew, manufacturers took note. Collaborations with global names like Chanel, Dior, and Revolve followed, solidifying her reputation as a dependable voice in fashion.
She later elevated into entrepreneurship together with her style line, also referred to as Song of Style, under the Revolve logo. This became accompanied by the aid of a jewelry series, “Two Songs,” and maximum recently, the release of her knitwear-focused label, Amiya, in 2024. Through these ventures, Aimee converted from an influencer into a businesswoman with a clear, creative, imaginative, and prescient vision.
Signature Style and Influence
Aimee’s fashion can be exceptionally defined as handy elegance with a cutting-edge twist. She blends tailor-made pieces with comfortable silhouettes, high-quality fashion with informal staples. Her colour palette frequently leans toward neutrals with sudden pops of texture or print, showcasing her eye for balance.
Unlike many influencers who chase developments, Aimee units them. Her style choices are rooted in timeless layout standards, frequently stimulated through her indoor architecture. Whether she’s attending Paris Fashion Week or enjoying herself at domestic, she consistently offers a refined yet real version of herself.
Her effect on digital fashion is difficult to overstate. She changed into one of the first influencers to obtain front-row seats at the most important runway indicates, and she helped form the “Instagram fashion” movement that blurred the lines between actual lifestyles and editorial. Importantly, Aimee uses her platform to share more than simply outfits—she’s open about mental health, private struggles, and the realities of motherhood.
Social Media and Digital Presence
As of 2025, Aimee Song has over 7 million fans on Instagram (@aimeesong), which she stocks with a curated blend of fashion, home, motherhood, and everyday lifestyles. Her content strikes a unique balance between aspirational and relatable, giving fans a proper glimpse into her world.
She’s additionally present on TikTok, in which she shares greater candid and at the back of-the-scenes clips with over 118K followers. Across systems, her content reflects a commitment to storytelling, creativity, and staying real to her voice, whilst the digital space evolves.
Her engagement costs are always high, and she has managed to hold relevance via diversifying her content and emblem partnerships. She collaborates most effectively with brands that align with her values and aesthetic, which has helped her maintain the trust of her target market.
Physical Appearance and Style Identity
Aimee stands about 1.68 meters tall (5 feet 6 inches), with a slender build and swish posture. She has signature lengthy black hair and regularly wears minimal, dewy makeup, highlighting her herbal splendor.
Whether in an oversized blazer, linen set, or based denim, she exudes confidence without overdoing it. She favors timeless pieces over seasonal fads, making her clothing wardrobe both aspirational and reachable.
Personal Life and Motherhood
Aimee’s relationship with Jacopo Moschin has introduced intensity to her public persona. Their shared love of images and travel is regularly meditated within the content they co-create. The couple got engaged in October 2023 in Paris—a metropolis near each in their hearts.
Becoming a mom in 2022 marked a turning point in her life. She’s spoken openly approximately the demanding situations and joys of balancing career, motherhood, and self-care. Her son, Teo Felix, frequently appears in her posts, regularly wearing lovable mini-variations of Aimee’s elegant fashion.
Her parenting method is much like her fashion: thoughtful, elegant, and infused with love.
Net Worth and Business Ventures
According to multiple assets, Aimee Song’s internet worth is predicted at $four.7 million as of 2025. Her wealth is not completely the result of backed posts—she’s built an assorted empire via:
- Her style line, Song of Style, is below Revolve.
- Her knitwear brand, Amiya, was released in 2024
- Book sales, which include Capture Your Style (a New York Times bestseller) and World of Style
- Strategic emblem partnerships and speaking engagements
Her fulfillment comes from combining her aesthetic with strategic brand building. She has proven that influencers can go beyond platforms and become long-term marketers.
Home, Lifestyle, and Design Passion
In addition to fashion, indoor design remains a middle passion for Aimee. She lately renovated a Spanish-fashion Nineteen Twenties home in Los Angeles, blending Mediterranean information with modern-day minimalism. Her home displays her signature aesthetic: impartial tones, natural substances, and comfy elegance.
She often stocks her love for antique unearths, art, and relaxed corners. Her home content material resonates with fans who appearance to her now not only for fashion concept, but for lifestyle thoughts too.
In her daily existence, Aimee prioritizes mindfulness, wellness, and spending time with her circle of relatives. She’s now not afraid to step faraway from the spotlight whilst wanted and regularly discusses the importance of taking intellectual fitness breaks.
Impact and Legacy
Aimee Song is greater than a style influencer—she’s a trailblazer who has redefined what it method to have a voice within the virtual age. Through vulnerability, creativity, and enterprise savvy, she’s built a logo that’s not only fashionable but also meaningful.
Her willingness to share each triumph and struggle has made her one of the maximum reputable figures within the online fashion industry. She’s paved the way for plenty of other influencers and creatives, mainly girls of color, to carve out their region within the industry.
Final Thoughts
What makes Aimee Song unique is her capacity to adapt while staying grounded. From a blog commenced in a university dorm room to a globally recognized fashion logo, her journey displays ardour, patience, and reason.
Whether you comply with her for her clothing, her domestic layout, or her honest reflections on life, Aimee’s have an effect on runs deep. She shows us that you can be stylish, successful, and nonetheless stay real—and in today’s virtual global, that’s a legacy well worth celebrating.
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