Early Life and Background
Aashna Shroff turned into born on August 4, 1993, in Mumbai, Maharashtra, and raised by her mother, Kiran Shyam Shroff, a former actress and film producer. Growing up in an innovative household, Aashna turned into uncovered to art, design, and fashion from a very young age. Her upbringing instilled in her a robust experience of individuality and independence, something that later became crucial to her private emblem.
She no longer comes from a traditional fashion or influencer heritage, but her curiosity and inherent aptitude for aesthetics allowed her to discover her calling. As a simple child, Aashna shares a deeply bonded relationship with her mother, who has supported her through every stage of her journey.
Education and Turning Point
Aashna started out her educational adventure in Mumbai, finishing her education via the CBSE curriculum and later attending Mithibai College for better research. Initially pursuing a course in early formative years education, she later shifted paths to discover her ardour for design.
She enrolled in the London College of Fashion, where she studied style design. This decision became a turning point in her existence. The exposure to international fashion, tradition, and branding opened new doors for her. Aashna used her education not simply to apprehend fashion, but to construct a sensible roadmap for her online brand.
Launch of The Snob Journal
In 2013, Aashna released her weblog, The Snob Journal, initially as a private challenge to share fashion ideas, outfit inspirations, and lifestyle content. It quickly advanced into a complete-fledged fashion platform, trendy for its minimal, classy, and globally inspired aesthetics.
Soon after, she launched an online store called The Snob Shop, promoting curated style objects. Her weblog, Instagram feed, and YouTube channel started to benefit from traction as she always delivered well-composed content with genuine suggestions. Her smooth and proper voice resonated with readers and fans alike.
Rise on Social Media
Aashna’s achievement is deeply rooted in her intuitive use of social media, specifically Instagram and YouTube. Her Instagram account, @aashnashroff, has grown to almost 1 million followers, whilst her YouTube channel, The Snob Journal, has accrued over 180,000 subscribers.
Unlike many influencers, she no longer depends on gimmicks or clickbait. Instead, she focused on constructing trust along with her target market through honest opinions, precise content, and a steady, visible identification. Her Instagram feed is aesthetically appealing, with a blend of favor, journey, splendor, and glimpses into her private existence.
Physical Appearance and Style
Aashna Shroff stands at approximately five feet five inches and keeps a wholesome physique with a weight of around 55–60 kg. She has brown eyes and naturally brown hair, regularly styled in smooth waves or tied in fashionable buns. Her physical appearance complements her fashion sense, which leans closer to clean strains, neutrals, and trendy declaration pieces.
She has often spoken approximately being comfortable in her skin and promoting body positivity. Aashna’s fashion is easy but state-of-the-art—whether she’s donning a sari or outsized blazers, she wears it with self-belief.
Collaborations and Brand Endorsements
Aashna’s impact inside the style and beauty enterprise has brought about partnerships with some of the largest names, including Nykaa, L’Oréal, Estée Lauder, Maybelline, Dove, MAC, and Myntra. Her work is not restricted to subsidized posts; she frequently works on lengthy-time period brand collaborations and event appearances.
In 2021, she changed into additionally a judge on Myntra Fashion Superstar, a testament to her growing authority in the digital fashion scene. She is known for choosing only those brands that align with her values and image, thus preserving authenticity.
Net Worth and Business Ventures
As of 2024, Aashna Shroff’s expected internet worth is about ₹35–40 crore (round USD 4.5 million). Her profits come from backed content, brand collaborations, affiliate advertising and marketing, merchandise, and events. According to numerous reviews, she prices almost ₹2.5–3 lakh consistent with an Instagram submit.
Beyond monetary success, her logo fairness is gigantic. The Snob Journal remains one of the maximum delicate fashion blogs in India. Through her YouTube tutorials, she earns additional income while teaching her audience on skincare, makeup, and style.
Relationship and Personal Life
In August 2023, Aashna was engaged to Indian playback singer Armaan Malik in a beautiful, intimate rite. Their love story has been private for a long time, but their engagement surprised and extremely joyful fanatics. In January 2025, the couple tied the knot in a dreamy wedding that combined cutting-edge elegance with conventional charm.
Her dating is part of her lifestyle that she has cautiously shared with the public, maintaining a balance between privacy and openness. Aashna’s fanatics admire her grounded nature and the manner she continues her private existence, actual but respectful.
Lifestyle and Interests
Aashna lives a balanced and enjoyable lifestyle. While her days might also encompass fashion shoots and logo meetings, she additionally enjoys travelling, sketching, puppy parenting, and quiet evenings with a book or Netflix. She is likewise a vegetarian and has regularly recommended sustainable living.
She owns a pet canine named Kiwi, who regularly appears in her social media posts. Her vacations are typically to serene, aesthetic locations that reflect her calm and minimalist outlook.
Challenges and Growth
While her adventure appears glamorous on the out of doors, Aashna has confronted her share of demanding situations. From coping with net trolls to innovative burnout, she has openly spoken approximately the mental pressure of being constantly seen online. She advocates intellectual well-being, often reminding her audience to take breaks, avoid comparisons, and be conscious of self-care.
Her potential to remain relevant has allowed her to stay applicable in an ever-changing digital landscape. She doesn’t chase tendencies but alternatively adapts them to fit her brand—a niche that differentiates her from others.
Contribution to the Digital World
Aashna Shroff is considered one of the pioneers of influencer advertising and marketing in India. When she started, blogging was not considered an extreme profession. Today, way to her, masses of aspiring influencers see style running a blog as a feasible profession.
She has inspired young women to pursue their passions, express themselves through style, and build unbiased careers in digital media. Her impact isn’t always just fashion-ahead, however, additionally empowering in its essence.
Conclusion
Aashna Shroff’s adventure from a style enthusiast to a digital icon is certainly one of purpose, resilience, and authenticity. With over a decade within the virtual enterprise, she continues to adapt at the same time as staying true to her roots. Whether it’s her impeccable style, her business acumen, or her personal growth, Aashna stands as an inspiring discern for all people trying to create an impact in the virtual international.
She has not only built a career but a community. Through her content, she connects with her target market on a deeper level, showing that style isn’t just about what you wear—it’s approximately who you are and how with a bit of luck you bring yourself.
If there’s one lesson to take from Aashna Shroff’s tale, it’s this: Your passion, when pursued with sincerity and reason, can become something effective and lasting. And Aashna’s journey is a working example of that.
Also Read Here: The Real Story Behind Caitlin Covington’s Net Worth and Success
